Should you work with a local contractor or one of the huge national window companies that everyone has heard of?! That’s one of the decisions you’ll have to make when you’re shopping around for quotes for your window replacement project. It’s not always an easy question to answer either, as the level of service can vary significantly from company to company, regardless of whether they’re a national or a local firm. However, in general, many consumers do notice certain differences in the service received from these two types of companies and during this article we’re going to point out a few reasons why you shouldn’t automatically rule out local window companies based on size alone.
Local Window Companies: How They Can Outperform Their Larger Rivals
Bigger is not always better! While national window companies are often able to outmuscle their smaller contemporaries in terms of unit prices and marketing budgets, there’s often something to be said for “staying local.” Some common advantages of doing so include:
- Efficient Communication – You are far less likely to get rerouted to a national call centre the company owns in a far off land, or worse still, trapped in the hell of an automated system. When working with local window companies you will often be able to communicate directly with the owner of the company or the window installation team themselves, meaning your questions get answered quicker.
- Personalized Service – As we’ve already pointed out, smaller window companies will almost always have a much smaller marketing budget and they almost definitely won’t appear on TV commercials or have full page adverts in newspapers. They rely much more heavily on word of mouth referrals to attract new clients and will almost always be willing to go the extra mile and accommodate your needs so that you will likely “spread the word” after working with them.
- Better Installation Rates – They might not be able to compete on price per unit for the windows themselves, but they may well be able to do you an excellent deal on the installation, which is vital to a window replacement project. With fewer overheads, they are often more open to negotiating and will do their utmost to accommodate your budget.
- Need Help Quickly? – If one of your windows gets broken in the middle of the Toronto winter, you can’t afford to wait around for a week or two. It needs to be fixed, and quickly. Due to widespread media coverage and brand exposure, the bigger names in the industry are often booked fairly solid and it’s difficult to get an appointment at short notice. Smaller window companies are often much more accommodating in this sense.
With experience, skill and a genuine desire to help you with your needs, Superior Home Improvements would love to hear from you today. Whether you need a window replacement for your home or you’re looking for quotes for a new build, if you’re located in Toronto, Markham, Durham or Richmond Hill, we’re the company you need.